Belinda Robertson

The Belinda Robertson brand was born out of a desire by its creator, Belinda Dickson OBE, to create a fashionable, luxury item using traditional production methods. The result is the finest, most luxurious Scottish cashmere in the world.

Ambition

Steam Multimedia was approached by Belinda Robertson to develop their new website and keep it within current company branding. The Steam Multimedia Ecommerce team worked closely with Belinda Robertson to deliver a new and modern website that is more client friendly.

The new website needed to extend the product range and bring the e-marketing and the website together. The website also had to be easier for staff to maintain and update. The site needed to show off the Belinda Robertson cashmere ranges to give the shopper a fuller shopping experience and allow customers to purchase the bespoke Black Label range online.

Actions

The Steam Multimedia Ecommerce team reviewed the user experience and worked closely with Belinda Robertson staff to ensure that the look and feel of the collections were reflected throughout the design of the site.

To achieve the goal, a mixture of XHTML, CSS, jQuery, PHP, MySQL, Drupal and its Ecommerce plugin Ubercart were blended to provide the site framework.

The improvements to the website were improving the top level navigation allowing users to access more areas of the website faster and more easily. An improved landing page with added impact helps showcase the various ranges of luxury cashmere on offer.

Social networking was also added to the website which will allow customers to chat and share thoughts about the products through the popular social media sites

Impact

The Belinda Robertson website was successfully launched March 2010 with its new style.

The Steam Multimedia Ecommerce team continue to work closely with Belinda Robertson to develop the brand experience and customer journey.

Testimonial

"Many thanks to both Andrew and Douglas at Steam Multimedia. They have provided a quick and efficient service together with very good value for money for the re-design and rebuild of our website. They worked well together and with us, and I was pleased with their daily updates provided to me. In addition, they kept me fully informed of progress, and advised in a timeous manner when they were awaiting information from me in order to continue with the project."

Website

Belinda Robertson - Luxury Cashmere