Basic and Advanced SEO

At Steam Multimedia we offer a Basic SEO package and an Advanced SEO package. If you would like more information on how Search Engine Optimisation can work for your company please get in touch.

Basic Search Engine Optimisation

The Basic SEO package is aimed at people with websites that need some level of SEO but don't have the budget to spend thousands of pounds to help boost their search engine rankings. This mainly deals with more external items to the website so there would be no structural change to the website or copy change.

• Submitting the site to various search engines
• Added to a selection of free web directories
• Added to the Steam Multimedia links list
• Google Analytics
• Google Site-map
• Added to the Google map system

Submitting the site to various search engines

Your website will submitted to various search engines such as Google and Yahoo so that there is more chance of these visitors finding your website. With more and more people relying on search engines to find what they are looking for it is critical to be listed on these services.

Added to a selection of free web directories

In a similar vein to the above, by adding your website to many internet directories helps search engines find your website more reliably. This also helps boost your page rank within the search engines since websites that are networked together rank higher.

Added to the Steam Multimedia links list

This is another page rank increasing method and by featuring a link to your website from our website helps boost your ranking further. As above, search engines like websites to be networked and by linking to and from websites connects you to the network of links that Steam Multimedia has already built.

Google Analytics

By installing and setting up Google analytics on your website, this feature gives you the power to learn about your visitors. For example: how many people have been looking at your website, where they have been coming from, what search terms they are finding your website with, amongst other useful information.

Google Site-map

A well structured and correct Google site-map allows Google to index your website more efficiently and makes it aware of exactly all of the pages on your website. This is important since it enables Google to search and update its index of your website more efficiently and allows it to index your website content more accurately and use this information for different search terms.

Added to the Google map system

This is the map that appears at the top of each page when you type in a location during a search. For example: searching for “web design glasgow” in Google search you will see the map appearing. By being added to this it can help bring more visitors to your website.

Advanced Search Engine Optimisation

For the Advanced SEO package, Steam Multimedia will take an in-depth look at your website, its structure, the content, and the copy of the website. The links on your website will be analysed and changed if necessary and search engine friendly URL’s may also be deployed if necessary. The Advanced SEO package includes all of the content from the Basic SEO package to ensure overall performance of the website is as good as it can be for the search terms you want to rank for.

Website Structure

The way that a website is structured is very important and in some cases can mean that the website and/or navigation may need to be rebuilt. This is necessary since the content on your website must be easy to get to. If the website itself is easier for a search engine to read through and find the search term relevant content, the resulting positioning in search rankings will be higher. This also may mean adding in more pages to your website.

Website Copy and Content

It is vital to make sure that your website has plenty of properly tagged relevant copy and content. Steam Multimedia also offers a professional web copywriting service for your website, but if you don’t have the budget then have a look at our copy writing guide.